Detailed drill down reports let you analyse every aspect of your campaign.
Both graphical and listing reports are available, showing delivery rates, email opens, individual link clicks, bounced emails, and unsubscribes. Use the inbuilt query tools to segment your data based on recipient behaviour, or download your reports to Excel for further data manipulation.
Want to know how many recipients visited your homepage versus diving in to read more content? Which recipients ended up as conversions or followed through on your calls to action? This detailed analytical information helps you refine future campaigns to maximize ROI.
And extend your campaign reporting by using Isomail’s Google Analytics Integration. Determine mailing campaign effectiveness in relation to on-site user behaviour for sites you track with Google Analytics.
